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In the digital age, when online marketing is the norm, it’s easy to forget that print is a powerful asset in a well-rounded marketing strategy. Commercial printing can help you stand out from the competition, generate leads, and create a lasting impression on customers and clients. Here’s how to use it.

High-quality print materials show your potential customers that you take your business seriously. By using visuals like business cards, stationery, and brochures that reflect your brand image and message, you can build trust and a recognizable image for your company that will leave a positive impact on potential clients.

A commercial printing partner will work closely with you to ensure your materials are printed exactly how you want them. They’ll be familiar with the different printing processes that will bring your designs to life on paper, so you can rest assured that your finished products will match the vision you had in mind when you conceived them in your head.

Professional printers understand the complexity of the printing process – something you won’t always be able to grasp on your own, unless you have extensive experience in this field yourself. They know what’s going to work and what isn’t, so they’ll be able to give you the best advice and guidance throughout the entire process.

When you’re running a business, your time is precious and your resources are limited. By working with a trusted print provider, you can free up valuable time in your schedule to focus on growing your company instead of worrying about the details of the print job itself. Professional printing companies will always go above and beyond to ensure that you’re satisfied with their services, and they’ll never leave you wondering about the status of your project.

Whether you’re looking for a one-off print project or a full suite of branded promotional materials, your commercial printing partner will provide the highest quality materials to help you meet your marketing objectives. With a wide range of options available, including augmented reality, QR codes, and hyperlocal marketing, it’s easy to see how you can boost your reach and make the most out of your marketing dollars when working with a professional printing service.

With the pandemic restrictions now lifted, 84% of consumers are more likely to remember a brand after receiving promotional branding material from them, so don’t miss out on the opportunity to reach your target audience with high-quality print media. Partner with the best printing company in San Francisco today to get started.

At Murphy Printing, we are proud to be a trusted San Francisco commercial printing partner for a wide variety of businesses in various industries. Our state-of-the-art facilities and seasoned team of professionals will ensure your business has the tools you need to thrive in this ever-changing marketing landscape. Contact us today to learn more about our comprehensive print and digital marketing offerings.

One of the most versatile and flexible forms of printmaking, screen printing or silkscreening combines a stencil with a mesh to transfer ink onto a substrate. This process is often used to create t-shirts, posters and other apparel, but can also be applied to other mediums such as wood, glass or metal. It’s a versatile technique that has been used by a variety of artists throughout the years, making it a major player in modern art and design.

The origins of this printmaking method date back to ancient China, with paper stencils being applied over a stretched frame of human or animal hair. It then made its way to Japan and Europe, where it was refined and developed over the centuries. By the 20th century, this form of printmaking became popular in the art world with a number of prominent artists using it to combat traditional notions of what is considered “art”.

Andy Warhol was perhaps the most famous artist to use screen printing as part of his artistic practice and helped establish an offshoot of pop art called Warholian pop. His infamous Marilyn Diptych was his first work using the screen printing technique and featured her face as it had been plastered on newspaper front pages shortly after her death.

Other notable artists who utilized this process included Roy Lichtenstein, Robert Rauschenberg and Jim Dine, all of whom combined the screen printing method with other printmaking techniques such as collage and lithography. Sister Mary Corita Kent also used the screen printing technique to produce striking works that incorporated text, letters and images from newspapers and advertisements, blurring the boundaries between commercial art and fine art.

Screen printing is a labor-intensive technique, but it’s easy to master with the right tools and equipment. Once you’ve selected a design, it needs to be printed on transparency film or vellum paper and then coated with an emulsion, depending on the type of screen printing. Once the emulsion is dry, it’s time to apply the stencil over the screen. Then you need to expose it to UV light, either through a lightbox or direct sunlight. The light causes a chemical reaction, which blocks sections of the screen from absorbing ink and revealing the stencil.

After the stencil is exposed, you then need to wash out the unexposed emulsion on the screen with a sponge and rinse it with water. Once you’ve done that, it’s ready to apply the ink and begin printing. The plastisol ink that is typically used for screen printing allows for vibrant colors and easy application. It is a semi-solid ink at room temperature and turns into a liquid when heated. This revolutionary ink has been a major contributor to the success of this printmaking method. The possibilities are limitless with this versatile printing technique, and the sky’s the limit for the creative artist! Whether you’re looking to produce high-quality t-shirts for your business, or an exclusive piece of artwork for your next gallery show, there’s no better option than a custom-printed screen print.

As the popularity of screen printing has continued to grow, so too has the versatility of its applications. From showcasing your brand with logos and slogans on t-shirts to displaying bold artwork in public spaces, there are endless ways that you can put your custom screen-printed apparel to use. The team at Minneapolis printing and embroidery services takes pride in incorporating the art of screen printing into our community, and we’re excited to share some of our favorite ways that you can use our designs to show off your unique style.